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      <image:title>About</image:title>
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      <image:title>About</image:title>
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  <url>
    <loc>http://jamieeggert.com/project-gallery</loc>
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      <image:title>Project Gallery - Content Strategy | The James Journal</image:title>
      <image:caption>Created a content-led growth strategy that transformed editorial storytelling into a commercial marketing channel. By integrating SEO, original content, social media and CRM into a unified customer journey, The James Journal strengthened organic visibility, increased direct engagement and contributed to more than 30% growth in consumed web revenue.</image:caption>
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      <image:title>Project Gallery - CONTENT MARKETING: The James Journal</image:title>
      <image:caption>Created a content-led growth strategy that transformed editorial storytelling into a commercial marketing channel. By integrating SEO, original content, social media and CRM into a unified customer journey, The James Journal strengthened organic visibility, increased direct engagement and contributed to more than 30% growth in consumed web revenue.</image:caption>
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      <image:title>Project Gallery - Content Strategy | The James Journal</image:title>
      <image:caption>Created a content-led growth strategy that transformed editorial storytelling into a commercial marketing channel. By integrating SEO, original content, social media and CRM into a unified customer journey, The James Journal strengthened organic visibility, increased direct engagement and contributed to more than 30% growth in consumed web revenue.</image:caption>
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      <image:title>Project Gallery - Brand Activation | #jamespublicart</image:title>
      <image:caption>Developed #jamespublicart, a public-facing brand activation designed to extend The James' art program beyond the hotel walls while strengthening its connection to the creative community and increasing visibility. In partnership with acclaimed curator and Grey Area co-founder Kyle DeWoody, the initiative transformed the hotel's SoHo façade into a large-scale art installation by Brooklyn artist Paul Wackers. The project was supported through an integrated strategy spanning public relations, influencer engagement, experiential events, social media, digital and CRM, creating an immersive brand experience that encouraged participation both on-property and online.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467684033751-7V6X439BESF4RGJ6MCAT/7_Public_Art_by_Paul_Wackers_545710_med.jpg</image:loc>
      <image:title>Project Gallery - Brand Activation: #jamespublicart</image:title>
      <image:caption>Impact Generated more than 21 million earned media impressions and 550,000+ social media impressions. Secured coverage in leading lifestyle, design and hospitality publications, including New York Magazine and Surface. Engaged top-tier art, fashion and lifestyle influencers to amplify awareness and extend audience reach. Delivered the highest-performing email campaign of the year, generating more than $75,000 in revenue on a single send.</image:caption>
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      <image:title>Project Gallery - Video: #jamespublicart</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467685241207-XBHK97AMTUYNEQFASA02/11951-yurman004-d9bdbbbc.jpeg</image:loc>
      <image:title>Project Gallery - Brand Activation: David Yurman 'Men To Watch'</image:title>
      <image:caption>Developed a brand activation to introduce David Yurman's new men's watch collection through influential voices within Chicago's design, culinary and business communities. The program centered around a curated group of respected local leaders who served as brand ambassadors, culminating in an exclusive client event that connected the collection with existing customers and a highly targeted new audience. Impact Introduced the collection to a new audience through trusted community leaders and their networks. Delivered one of the retailer's strongest sales days of the year, including significant sales of the featured watch collection. Strengthened brand awareness and local affinity through an integrated communications and experiential strategy.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467685305829-CVS8OLOZ3PFOLTUJPE86/9742-c20-74164c40.jpeg</image:loc>
      <image:title>Project Gallery - BRANDING: Chicagoans of The Year</image:title>
      <image:caption>-Each year Chicago magazine honors its ‘Chicagoans of the Year’ – individuals who have changed life in the city of Chicago for the better. -This signature, high-profile branded magazine program consists of an annual luncheon hosted by key advertisers such as The Four Seasons and Coldwell Banker, editorial cover story and charitable donations to the honorees’ organization of choice. -Multi-year management of the program included creating branding materials to sell sponsorship to marquee advertisers, event planning and execution, media outreach and post-event ad design and copywriting for Chicago magazine, both print and online. -Learn more here.</image:caption>
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      <image:title>Project Gallery - Creative Development: JMKT</image:title>
      <image:caption>Developed culinary concept and branding around JMKT - a neighborhood café and artisanal market within The James Hotels.</image:caption>
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      <image:title>Project Gallery - BRANDING: JMKT</image:title>
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      <image:title>Project Gallery - VIDEO: Architectural Digest AD Oasis Lounge</image:title>
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    <image:image>
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      <image:title>Project Gallery - INTEGRATED PROGRAM: Architectural Digest AD Oasis Lounge</image:title>
      <image:caption>-From December 4-6, 2014, The James Royal Palm in South Beach partnered with Architectural Digest and renowned designer Thom Filicia to host the AD Oasis Lounge at Art Basel. -Thousands of guests were treated to music by top DJs (including Mary Kwok and Timo + Alan), snacks, spa services, a stylish boutique, live art by Michael Serafino and more. -The three-day event resulted in $100k in ancillary revenues for the hotel and over 220 million media and social impressions. -Partners posted on social media channels to garner more than 500k+ impressions leading up to Art Basel. -The James Royal Palm also participated in a three-month digital + print campaign in Architectural Digest resulting in 1.3MM impressions and more than 1,600 clicks on banner ads. -A “Be Inspired” social media contest, hosted by The James and judged by Thom Filicia, garnered more than 100 entries and 75k impressions through Facebook, Twitter and Instagram. -Celebrity attendance by Owen Wilson, Whitney Port and Solange Knowles resulted in press coverage in outlets such as E! Online, Radar and Elle.</image:caption>
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      <image:title>Project Gallery - BRANDING: #artatthejames + New Hotel Development</image:title>
      <image:caption>-Led the curation of the art programs in Chicago and new James developments factoring in brand and guest impact, promotional opportunities and environmental design. -Worked closely with Design Director, selected interiors firms and Operations teams to ensure the brand was being translated at a high level and feasible to maintain on an ongoing basis.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467685062901-TFWFLCZ0OYFSQ1BO70AJ/7_The_James_Brand_Artwork_37975_med+%286%29.jpg</image:loc>
      <image:title>Project Gallery - VISUAL IDENTITY: The James Lifestyle Photo Shoot</image:title>
      <image:caption>-Ideated and produced a lifestyle photo shoot across multiple markets creatively showcasing The James guest experience in Soho and on South Beach.</image:caption>
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      <image:title>Project Gallery - VISUAL IDENTITY: The James Lifestyle Photo Shoot</image:title>
      <image:caption>-Oversaw model casting, photographer selection, storyboard creation, styling and props to achieve desired look and feel that perfectly encapsulated The James brand.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467685193818-MAELVW6J4J6M437KJRKP/7_The_James_Brand_Bike_37979_med+%282%29.jpg</image:loc>
      <image:title>Project Gallery - VISUAL IDENTITY: The James Lifestyle Photo Shoot</image:title>
      <image:caption>-Photography was leveraged to create both print and digital media campaigns, as well as to holistically refresh The James’ website. -The campaign won a Hospitality Sales &amp; Marketing Association Adrian Award for best advertising campaign.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467686251094-PNW0GYU7CMGDR3M6MCGU/dom6.jpg</image:loc>
      <image:title>Project Gallery - Brand Communications: domino magazine</image:title>
      <image:caption>Composed all issue and event press releases and assisted in securing coverage and producing TV segments for top media outlets such as the TODAY Show, Good Morning America, CBS Early Show, The New York Times, Advertising Age, New York magazine and The Washington Post. domino magazine on the TODAY Show domino magazine in The New York Times domino magazine named ‘Magazine Launch of the Year’ domino magazine in New York magazine</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/576b45ecd482e9c2ed0de681/1467775472310-4EZGUQMVLNTBQGQVRUAB/Harpo_mid_5_wide.jpg</image:loc>
      <image:title>Project Gallery - Global Brand Experience: Oprah's Ultimate Australian Adventure</image:title>
      <image:caption>Served as a lead on-the-ground for Oprah's Ultimate Australian Adventure, one of the largest destination marketing initiatives ever undertaken by Tourism Australia. The global campaign positioned Australia as a premier travel destination through a week-long series of experiences and broadcasts reaching an audience of more than 40 million viewers. I led operational teams supporting more than 300 guests across multiple destinations, coordinated large-scale brand experiences and events in Sydney, and supported production for televised broadcasts from the iconic Sydney Opera House. Impact Contributed to a global tourism campaign that generated more than AUD $17 million in earned media value. Supported an initiative that drove a 10% increase in travel bookings to Australia. Successfully executed a high-profile, multi-city program involving international stakeholders, live television production and complex event logistics.</image:caption>
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    <loc>http://jamieeggert.com/services</loc>
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    <lastmod>2016-07-05</lastmod>
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