Building Brands That Move Business Forward
For more than twenty years, I've grown premium lifestyle brands across hospitality, retail, design, media and consumer products. I've led marketing inside organizations, advised executive teams as a consultant and built my own business — which means I move comfortably between brand strategy, the boardroom and the day-to-day of running a team.
I've spent the digital-growth years in the channels that actually move revenue — e-commerce, paid and owned media, acquisition — but I don’t let numbers override what the customer actually experiences. Good metrics and good taste aren't in tension; the brands that win long-term get both right.
Whether the work is a new launch, a repositioning or a digital scale-up, my approach stays the same: bold ideas, held to a high bar, backed by the discipline to execute.
BY THE
Numbers
FIFTEEN markets worked in TWENTY years experience FIFTEEN disciplines managed across TWENTY FIVE brands TWENTY MILLION in managed budgets
Kind Words
“Jamie is really a jack-of-all-trades person. It takes a special individual to be able to do such a wide range of duties and in Jamie’s case, do them flawlessly.”
“Jamie was a true asset in the leadership of The James and the vision and expansion of the brand. She has an innate ability to problem solve, manage multiple projects and create unique experiences that set us apart from the competition. ”
“Jamie possesses an intuitive capability to understand and activate a brand leveraging its strengths and opportunities to the fullest.”
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How I (Like to) WORK
LISTEN FIRST I start by understanding the business. The strongest strategy comes from knowing what's actually going on with the customer and the market before deciding what to do about it.
BUILD TOGETHER The best ideas come to life through collaboration. I enjoy bringing together diverse perspectives, building alignment across teams and creating momentum around a shared vision.
THINK LIKE AN OWNER I treat every decision like it's my own money and my own brand on the line — creative instinct matters, but it has to hold up commercially.
CREATE LASTING VALUE Great marketing doesn't end with a successful campaign. It builds stronger brands, deeper customer relationships and sustainable growth.
Cool Companies
These are just a few of the great brands I've been fortunate enough to work on:
domino magazine
The James Hotels
Jayson Home
Prada
Jimmy Choo
Tiffany & Co
Purdue University
Chicago Athletic Association
Ace Hotels
Equinox
Artists Frame Service
Chicago magazine
Conde Nast Publications
GE Healthcare
Boeing
Harpo Productions
ULTA
Thompson Hotels