Created a content-led growth strategy that transformed editorial storytelling into a commercial marketing channel. By integrating SEO, original content, social media and CRM into a unified customer journey, The James Journal strengthened organic visibility, increased direct engagement and contributed to more than 30% growth in consumed web revenue.

Developed #jamespublicart, a public-facing brand activation designed to extend The James' art program beyond the hotel walls while strengthening its connection to the creative community and increasing visibility. In partnership with acclaimed curator and Grey Area co-founder Kyle DeWoody, the initiative transformed the hotel's SoHo façade into a large-scale art installation by Brooklyn artist Paul Wackers. The project was supported through an integrated strategy spanning public relations, influencer engagement, experiential events, social media, digital and CRM, creating an immersive brand experience that encouraged participation both on-property and online.

Impact

Generated more than 21 million earned media impressions and 550,000+ social media impressions.

Secured coverage in leading lifestyle, design and hospitality publications, including New York Magazine and Surface.

Engaged top-tier art, fashion and lifestyle influencers to amplify awareness and extend audience reach.

Delivered the highest-performing email campaign of the year, generating more than $75,000 in revenue on a single send.

Developed a brand activation to introduce David Yurman's new men's watch collection through influential voices within Chicago's design, culinary and business communities. The program centered around a curated group of respected local leaders who served as brand ambassadors, culminating in an exclusive client event that connected the collection with existing customers and a highly targeted new audience.

Impact

Introduced the collection to a new audience through trusted community leaders and their networks.

Delivered one of the retailer's strongest sales days of the year, including significant sales of the featured watch collection.

Strengthened brand awareness and local affinity through an integrated communications and experiential strategy.

Developed culinary concept and branding around JMKT - a neighborhood café and artisanal market within The James Hotels.

Composed all issue and event press releases and assisted in securing coverage and producing TV segments for top media outlets such as the TODAY Show, Good Morning America, CBS Early Show, The New York Times, Advertising Age, New York magazine and The Washington Post.

domino magazine on the TODAY Show

domino magazine in The New York Times

domino magazine named ‘Magazine Launch of the Year’

domino magazine in New York magazine

Served as a lead on-the-ground for Oprah's Ultimate Australian Adventure, one of the largest destination marketing initiatives ever undertaken by Tourism Australia. The global campaign positioned Australia as a premier travel destination through a week-long series of experiences and broadcasts reaching an audience of more than 40 million viewers. I led operational teams supporting more than 300 guests across multiple destinations, coordinated large-scale brand experiences and events in Sydney and supported production for televised broadcasts from the iconic Sydney Opera House.

Impact

Contributed to a global tourism campaign that generated more than AUD $27 million in earned media value.

Supported an initiative that drove an immediate 10% increase in travel bookings to Australia.

Successfully executed a high-profile, multi-city program involving international stakeholders, live television production and complex event logistics.