-Created and deployed a content marketing strategy for The James to enhance organic search efforts, increase conversion and highlight brand passion points - The James Journal.

-Research, interview, write, edit and source photography for all articles - incorporating highly ranked topic keywords.

-Integrate content with social media marketing on Facebook, Twitter, Instagram and Pinterest, as well as CRM efforts and utilization of content discovery platforms, to connect and enhance the digital journey.

-In homage to the creative neighborhoods it calls home, The James features original works of art as part of #artatthejames.

-#jamespublicart was conceptualized as the public-facing extension of the art program intended to enhance visibility, tie the hotel to the local community and create promotional, social and PR opportunities.

-In collaboration with acclaimed curator and Grey Area co-founder Kyle DeWoody, we commissioned Brooklyn-based artist Paul Wackers to create the original public art mural for the hotel’s 6th Avenue façade in Soho.

-Entitled Slow Dance and the Daylight, the piece is an intimate tableau of potted plants, personal mementos, shapes and lines that is a signature aesthetic of the artist.

-To launch the project, a cocktail party was hosted at the hotel’s rooftop lounge, JIMMY. The guest list included New York art and fashion influencers and top-tier media including Ben Watts, Waris Ahluwalia and publications such as New York magazine and Surface.

-Guests, locals, and passersby are invited to join the conversation via social media and engage with the piece by sharing “selfies” captured in front of the mural.

-Select photos using the hashtag #jamespublicart (which is painted into the mural) are shared on www.jamespublicart.com – a digital exhibition celebrating the interaction between people, art and the public space.

-To kick off the social media component, ten top-tier art, fashion and lifestyle bloggers were invited to an intimate breakfast, which resulted in 15 blog posts.

-The project resulted in 21 million media impressions, 550,000+ social media impressions and coverage in top lifestyle and trade publications. The email campaign to The James database launching the project generated over 75K in revenue – the highest producing campaign of the year.

www.jameshotels.com/publicart. 

-Created an integrated program for Chicago magazine advertiser, David Yurman, to highlight their new men’s watch collection.

-Hand-selected a group of five male leaders in the Chicago market to act as de facto brand ambassadors – from an award-winning restaurateur to a design company entrepreneur.

-A ‘Timeless Style’ cocktail event was hosted at David Yurman’s Oak Street location that consisted of the retailer’s top clients, as well as supporters of the ‘Men of Style’ that introduced a new audience to David Yurman.

-The evening resulted in one of the top sales days of the year for the luxury retailer, including purchases of the new men’s watches.

-Learn more here.

-Each year Chicago magazine honors its ‘Chicagoans of the Year’ – individuals who have changed life in the city of Chicago for the better.

-This signature, high-profile branded magazine program consists of an annual luncheon hosted by key advertisers such as The Four Seasons and Coldwell Banker, editorial cover story and charitable donations to the honorees’ organization of choice.

-Multi-year management of the program included creating branding materials to sell sponsorship to marquee advertisers, event planning and execution, media outreach and post-event ad design and copywriting for Chicago magazine, both print and online.

-Learn more here.

-Developed concept and branding around JMKT - a neighborhood café and artisanal market within The James Hotels.

-Ideated and produced a lifestyle photo shoot across multiple markets creatively showcasing The James guest experience in Soho and on South Beach.

-Oversaw model casting, photographer selection, storyboard creation, styling and props to achieve desired look and feel that perfectly encapsulated The James brand.

-Photography was leveraged to create both print and digital media campaigns, as well as to holistically refresh The James’ website.

-The campaign won a Hospitality Sales & Marketing Association Adrian Award for best advertising campaign.

Composed all issue and event press releases and assisted in securing coverage and producing TV segments for top media outlets such as the TODAY Show, Good Morning America, CBS Early Show, The New York Times, Advertising Age, New York magazine and The Washington Post.

domino magazine on the TODAY Show

domino magazine in The New York Times

domino magazine named ‘Magazine Launch of the Year’

domino magazine in New York magazine

-Led an on-the-ground team for Oprah's Ultimate Australian Adventure, which showcased Australia as a premier tourism destination to the 40 million viewers of The Oprah Winfrey Show.

-The trip was comprised of leading 300 members of Oprah's audience through multiple parts of Australia, producing events in Sydney and assisting with show filmings at the Sydney Opera House. 

-Tourism Australia stated the value of the media coverage alone was worth more than AUD $17 million. Bookings to Australia grew by 10%.